Information Overload Is Not A Problem

October 26, 2012

I thought too much information was a problem for everyone. It’s not. It can be a major pain for business – to manage a mountain of information or to effectively communicate their message. But for the average person, information overload is not a problem. In a previous article titled There is Too Much Information I illustrated how information growth is …

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How To Be Remarkable? Help Your Customer Forget

July 12, 2012

I work in an industry where often the goal is to create something memorable or viral. I’ve recently come across a counter intuitive way of delivering a memorable experience. Help your customer forget. As strange as that sounds its actually more natural for someone to forget you, your product or website, than remember you. Forgetting Is Good Forgetting is a …

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You Need To Waste Time To Make Time

March 10, 2012

“You need to waste time to make time.” Boy did that seem ridiculous to me the first time I read it. It’s illogical, paradoxical and at the time I thought it was just plain stupid. It was the summer of 2005, I was working at OneMethod Digital & Design where we had a graffiti wall in the hallway leading to …

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There Is Too Much Information

October 11, 2011

How much information is there? In 2010, Eric Schmitt, former CEO of Google hit us over the head with this statistic: “Every 2 days we create as much information as we did from the dawn of civilization up until 2003″. How fast is information growing? In the year 2011 information is doubling roughly every 11 hours. This is according to …

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The Art of The Sales Presentation

September 5, 2011

Whether you use PowerPoint or Keynote, the “killer app” for selling ideas in business is the presentation. How good your presentation looks and how well it is written makes a huge impact on how well your ideas are received regardless of how friendly or unwelcoming your audience is. A good presentation always makes your reception better. How Do You Make …

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How To Handle The Unknown

June 17, 2011

“As we know, there are known knowns; there are things we know we know. We also know, there are known unknowns, that is to say, we know there are some things we do not know. But there are also unknown unknowns, the ones we do not know we do not know.” Donald Rumsfeld, Department of Defense news briefing, 12 February …

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Why Copy Should Come First

May 7, 2011

Write Copy First Copy is the building material your website is made of. If your website is a house, your content is the wood and bricks that the house is made with. Imagine working the manufacturing of plywood and bricks into the schedule for building a house. You exponentially increase the risk of going over time and over budget. When …

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7 Ways to Make Information Valuable

May 6, 2011

Making Information Valuable It wasn’t that long ago that people valued information. I remember growing up and wishing my parents had the money to buy me a set of Encyclopaedia Britannica. Nowadays people value their time way more than information. I’m probably over simplifying it, but its basic economics really – time is fixed and you can’t make any more …

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